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MIT Sloan 管理评论· Pietro Micheli, Jatinder Jit (J.J.) Singh, Minu Kumar, and Neil Goldberg. <p>Pietro Micheli is a professor of business performance and innovation at the University of Warwick’s Warwick Business School. Jatinder Jit (J.J.) Singh is a research professor in the department of marketing and business intelligence at EGADE Business School at the Monterrey Institute of Technology. Minu Kumar is a professor of marketing at the Lam Family College of Business at San Francisco State University. Neil Goldberg is a principal at Praxis Design.</p> ·· 25 天前AI 评分38

为什么设计思维需要一场责任重启

Why Design Thinking Needs a Responsibility Reboot

AI 导读

洛杉矶陪审团裁定 Meta 和 Google 因产品成瘾性设计担责后,MIT Sloan 管理评论文章指出,即便出于善意,设计思维等以用户为中心的方法也可能让从业者忽视潜在伤害。作者访谈了美欧 27 位科技、制药与设计咨询公司高管,发现环境、非目标用户和恶意使用者常被排除在设计框架之外,如 Juul 借设计思维打造果味电子烟吸引青少年,最终以逾 4.5 亿美元和解。

来源:MIT Sloan 管理评论 · sloanreview.mit.edu